Shenzhen Soundman Soundie – Leading Audio Solutions for Chinese Markets

Established in 2012 by the dynamic duo Clark Wang and Matt Clarke, Shenzhen Soundman Soundie has been at the forefront of audio solutions, providing high-quality services tailored to international clients. Based in Shanghai with a strong presence in Shenzhen Soundman Soundie, this boutique production house combines decades of expertise to deliver exceptional results.

History and Expertise

The collaboration between Clark Wang and Matt Clarke, each bringing 15 years of experience, has resulted in over 1,600 completed projects. From high-end commercials and films to documentaries and one-day shoots, Shenzhen Soundman Soundie offers a wide range of services. Their expertise extends to equipment rentals, logistical support, and bilingual crews, making them an indispensable partner for international clients.

Comprehensive Services

Their service portfolio is designed to cater to the diverse needs of their clients. Shenzhen Soundman Soundie provides:

• Bilingual crews and fixers for seamless on-site support.
• Location scouting to find the perfect backdrop for your project.
• Casting services to select the ideal talent.
• Logistics, ensuring smooth coordination from start to finish.
• Translation for clear communication across languages.

In addition to production support, Shenzhen Soundman Soundie offers:

• Post Production Services: English and Mandarin editing, animation, motion graphics, and video localization.
• Photography Services: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Access to top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

The Team Behind Shenzhen Soundman Soundie

Shenzhen Soundman Soundie’s success is rooted in its experienced team:

• Matt Clarke: A UK film graduate with BBC experience, Matt has spent 16 years in China handling diverse production roles.
• Clark Wang: Since 2006, Clark has built an extensive network and leveraged his language skills to support projects for major global brands.
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, Yann is fluent in multiple languages and excels as a news fixer.

Locations and Contact Information

The extensive network of Shenzhen Soundman Soundie extends across major Chinese cities, including Shanghai, Beijing, Shenzhen Soundman Soundie, Chengdu, Chongqing, and Hong Kong. For inquiries or project discussions, please contact us at:

• Address: 8th Floor, Fude Plaza, 1688 Sichuan Bei Road, Hong Kou District, Shanghai 200080
• Email: [email protected]

Shenzhen Sound Mixer / Boom Operator

Incorporating the Shenzhen Sound Mixer / Boom Operator into your production team is essential for achieving high-quality audio in films, commercials, and documentaries. This role ensures that every sound is clear, crisp, and perfectly balanced to enhance the overall viewing experience. Whether you’re shooting in bustling Shenzhen or scenic Guangzhou, these professionals are indispensable for any project.

The Role of a Sound Mixer / Boom Operator

Shenzhen Sound Mixers and Boom Operators play dual roles: they manage sound levels during recording and ensure that microphones capture the best possible audio. They work closely with directors, producers, and actors to adjust settings according to different scenes and environments.

• Sound Mixer: Adjusts levels in real-time to balance dialogue, background noise, and music.
• Boom Operator: Holds the boom mic above actors, capturing clean audio free from unwanted echoes or ambient sounds.

This dynamic duo guarantees that every sound element is captured with precision, making Shenzhen Sound Mixers / Boom Operators a crucial part of any production team.

Key Benefits of Hiring Shenzhen Sound Mixer / Boom Operator

Hiring these professionals offers several advantages:

• Enhanced Audio Quality: Clear, balanced sound in every scene ensures a better viewing experience.
• Smoother Production: Quick adjustments on set reduce delays and ensure efficient shooting schedules.
• Bilingual Expertise: Many Shenzhen-based professionals are fluent in Mandarin and English, bridging cultural and technical gaps.

Incorporating a Shenzhen Sound Mixer / Boom Operator will elevate the sound quality of your project, making it stand out among international audiences.

Services Provided by Shenzhen Sound Mixers / Boom Operators

Beyond basic sound mixing and boom operation, these professionals offer:

• Surround Sound Integration: Ensuring that the audio mix is optimized for multiple channels.
• Wireless Mic Setup: Providing seamless communication between actors and directors on set.
• Pre-Production Consultation: Working closely with production teams to plan sound setups based on specific scenes and locations.

Their comprehensive services ensure that every aspect of your audio is fine-tuned for the best possible outcome.

Beyond Shenzhen: Sound Mixers / Boom Operators in Other Chinese Cities

While Shenzhen Sound Mixer / Boom Operator expertise is highly sought after, similar professionals can be found across China. In Shanghai and Beijing, these experts are equally proficient, bringing their skills to a wide range of projects.

• Shanghai: Known for its bustling film industry, this city boasts experienced sound mixers who work on high-profile productions.
• Beijing: With its rich cultural heritage and diverse landscapes, Beijing’s sound mixers excel in capturing the essence of each scene.

Each city offers unique advantages, making Shenzhen Sound Mixer / Boom Operator services essential for projects across China.

Related Services at Shoot in China

In addition to our top-tier Shenzhen Sound Mixers and Boom Operators, we offer a range of related services:

• Post Production: English and Mandarin editing, animation, motion graphics, and video localization.
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Access to top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

Our turnkey production covers every step—from creative concept and scripting to filming, editing, and screening—ensuring a seamless experience from start to finish. For inquiries or project discussions, please contact us at [email protected].

Introduction to Shenzhen Production Assistant

The Shenzhen Production Assistant plays a crucial role in the bustling city’s dynamic production industry. Known for its rapid growth and technological advancements, Shenzhen offers unique opportunities for professionals aiming to excel in video production. This blog post delves into the responsibilities, benefits, and essential skills needed for this position.

In Shoot in China, a boutique production house established in 2012 by Clark Wang and Matt Clarke, we leverage over 15 years of experience to provide high-quality services. Our team operates seamlessly across major Chinese cities like Shenzhen, Shanghai, Beijing, Chengdu, Chongqing, and Hong Kong.

Key Responsibilities of a Production Assistant in Shenzhen

A Shenzhen Production Assistant is responsible for various tasks that ensure the smooth operation of video production. These responsibilities include:

• Assisting with pre-production planning: Coordinating schedules, preparing equipment lists, and organizing set locations.
• Supporting on-set logistics: Ensuring crew members have necessary tools and materials, managing the flow of props, and maintaining communication between departments.
• Aiding in post-production: Assisting with editing sessions, proofreading scripts, and finalizing video content for delivery.

By handling these tasks, they contribute to the efficient execution of projects, making them invaluable to production teams.

Necessary Skills for a Shenzhen Production Assistant

To excel as a Shenzhen Production Assistant, one must possess a blend of technical and interpersonal skills:

• Technical proficiency: Knowledge of video equipment, software like Adobe Premiere or Final Cut Pro, and basic editing techniques.
• Multitasking ability: Balancing multiple responsibilities on set while staying organized.
• Cultural adaptability: Understanding the nuances of Shenzhen’s multicultural environment to facilitate smooth communication.

These skills are essential for thriving in this fast-paced, innovative city.

Benefits of Working as a Production Assistant in Shenzhen

The Shenzhen Production Assistant enjoys numerous benefits:

• Exposure to cutting-edge technology: Shenzhen is home to many tech companies, providing opportunities to work with the latest tools and gadgets.
• Diverse project portfolio: The city’s thriving industry offers a wide range of projects, from commercials to films and documentaries.
• Career growth: Continuous learning and networking within the production community enhance professional development.

These advantages make Shenzhen an ideal location for aspiring production assistants.

Our Comprehensive Production Services in Shenzhen

At Shoot in China, we offer a wide array of services to support your production needs:

• Bilingual crews and fixers: Fluent Chinese and English speakers ensure seamless communication between local teams and international clients.
• Location scouting: Our experts help find the perfect spot for your shoot, whether it’s a bustling street scene or serene natural landscape.
• Casting services: We assist in selecting actors and models that best fit your project’s vision.
• Post Production: English and Mandarin editing, animation, motion graphics, and video localization are all part of our offerings.

We also provide photography services, equipment rentals, and aerial filming to ensure every detail is covered.

Introduction to Shenzhen Grip

Shenzhen Grip, established in 2012, is a collaborative venture between Clark Wang and Matt Clarke. Combining over three decades of video production expertise, this boutique production house offers top-notch services for international clients based in Shanghai. With a focus on delivering high-quality content, Shenzhen Grip has completed more than 1,600 projects ranging from commercials to films and documentaries. This blog post explores the essence of Shenzhen Grip, its comprehensive services, and how it stands out in the bustling Chinese market.

The Core Services Offered by Shenzhen Grip

Shenzhen Grip provides a wide array of production support, including bilingual crews, fixers, location scouting, casting, logistics, and translation. Our turnkey production covers every step—from creative concept and scripting to filming, editing, and screening.

• Bilingual Crews: Multilingual teams ensure smooth communication during on-site shoots.
• Fixers: Local experts assist in navigating logistical challenges seamlessly.
• Location Scouting: Carefully selected locations enhance the visual narrative of your project.
• Casting: Expert casting ensures the right talent for your production.
• Logistics: Efficient management of equipment and transportation.
• Translation: Seamless communication between international clients and local teams.

In addition to these core services, Shenzhen Grip offers post-production enhancements such as English and Mandarin editing, animation, motion graphics, and video localization. These additional touches elevate the final product, making it accessible and appealing to diverse audiences across China and beyond.

The Team Behind Shenzhen Grip

Shenzhen Grip‘s success is rooted in its highly experienced team:

• Matt Clarke: With a background from the UK, Matt brings 16 years of film production experience to the table.
• Clark Wang: Since 2006, Clark has built an extensive network and leveraged his language skills to support projects for major global brands.
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, Yann excels as a news fixer.

Their combined expertise ensures that every project receives personalized attention and tailored solutions.

Extended Services of Shenzhen Grip

In addition to core production services, Shenzhen Grip offers specialized services such as:

• Post Production: Expert editing in both English and Mandarin, alongside animation, motion graphics, and video localization.
• Photography Services: Corporate, commercial, lifestyle, and behind-the-scenes photography to complement your production.
• Equipment Rental & Aerial Filming: Access to top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

These services enhance the visual impact of your projects, ensuring a polished final product that captivates audiences in Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong.

Contact Shenzhen Grip for Your Next Project

To learn more about Shenzhen Grip or to discuss your project, contact us at:

8th Floor, Fude Plaza
1688 Sichuan Bei Road,
Hong Kou District,
Shanghai 200080
Email: [email protected]

Introduction to Shenzhen Gaffer

Shenzhen Gaffer, established in 2012 by the 15-year partnership between Clark Wang and Matt Clarke, is part of Shoot in China, a boutique production house known for its high-quality services. Based in Shanghai with operations across major Chinese cities including Shenzhen, Beijing, Chengdu, Chongqing, Hong Kong, this company offers bilingual crews, fixers, location scouting, casting, logistics, and translation, covering every step from concept to screening.

Comprehensive Services Provided

Shenzhen Gaffer specializes in post-production services such as English and Mandarin editing, animation, motion graphics, and video localization. Their expertise extends to photography, including corporate, commercial, lifestyle, and behind-the-scenes shots.

• Bilingual crews fluent in both Mandarin and English.
• Location scouting tailored to your project’s needs.
• Casting services with a network of local talent.
• Logistical support for smooth production flow.

Equipment Rental & Aerial Filming

In addition to their core services, Shenzhen Gaffer offers top-of-the-line equipment rental and aerial filming. They provide access to renowned brands like Canon, Sony, Arri, and employ licensed drone pilots for dynamic shots.

• Rentals of high-quality camera and sound equipment.
• Aerial footage captured by experienced pilots.

Team Behind Shenzhen Gaffer

Shenzhen Gaffer’s team brings a wealth of experience to each project. Matt Clarke, with his BBC background and 16 years in China, handles diverse production roles. Clark Wang has built an extensive network since 2006, supporting projects for major global brands. Yann Ma, an award-winning documentary filmmaker, excels as a news fixer.

Locations & Contact Information

Shenzhen Gaffer operates in Shanghai, Shenzhen, Beijing, Chengdu, Chongqing, and Hong Kong. For inquiries or project discussions, contact:

8th Floor, Fude Plaza
1688 Sichuan Bei Road, Hong Kou District,
Shanghai 200080
[email protected]

Introduction to Shenzhen 1st AC

Shenzhen 1st AC, established in 2012, is a boutique video production house led by the dynamic duo of Clark Wang and Matt Clarke. With over 30 years of combined experience, they have crafted high-quality services tailored for international clients across China. The team specializes in commercials, films, documentaries, one-day shoots, equipment rentals, and logistical support. This post explores the unique offerings of Shenzhen 1st AC, highlighting its contributions to the video production industry.

Comprehensive Production Support

Shenzhen 1st AC provides a seamless turnkey service, from concept development and scripting to final editing. Our bilingual crews, fixers, location scouts, and casting specialists ensure every project is executed with precision.

• Bilingual production teams for smooth communication
• Fixer services for on-the-ground assistance
• Location scouting in key Chinese cities like Shanghai, Beijing, and Shenzhen
• Casting talent that meets your vision
• Logistical support including permits and transport

Post Production Excellence

At Shenzhen 1st AC, post-production is a key aspect of our service. We offer professional editing in both English and Mandarin, ensuring your content resonates with local audiences. Our team also specializes in animation, motion graphics, and video localization to enhance the visual appeal and cultural relevance of your project.

• English and Mandarin editing
• Animation and motion graphics for dynamic presentations
• Localization for regional markets

Aerial Filming & Equipment Rentals

Shenzhen 1st AC provides access to top-of-the-line equipment, including Canon, Sony, Arri, and licensed drones. Our drone pilots capture stunning aerial shots that add a unique dimension to your video production.

• Equipment rental for major brands like Canon, Sony, and Arri
• Licensed drone pilots for high-quality aerial footage

Our Team: Expertise in Every Role

The success of Shenzhen 1st AC lies in its diverse team. Matt Clarke, a UK film graduate with BBC experience, has been producing in China for over 16 years. Clark Wang, fluent in multiple languages, has built an extensive network since 2006 to support projects for global brands. Yann Ma, an award-winning documentary filmmaker and news fixer, adds depth to our creative capabilities.

Related Services: Expanding Horizons

In addition to video production, Shenzhen 1st AC offers a range of complementary services:

• Creative Concepting and Scriptwriting: Our team helps you develop a compelling narrative.
• Corporate Photography: Capture your brand’s essence with our professional photographers.
• Behind-the-Scenes Footage: Add an engaging layer to your video content.

Contact us at 8th Floor, Fude Plaza, 1688 Sichuan Bei Road, Hong Kou District, Shanghai 200080 for more information about Shenzhen 1st AC and our services. Whether you’re in Shenzhen or another major Chinese city, we are here to elevate your video production experience.

Introduction to Shenzhen Camera Assistant

Shenzhen Camera Assistant, established in 2012, combines the expertise of Clark Wang and Matt Clarke, creating a seamless blend of video production services for international clients. With over 1,600 projects under their belt, this boutique production house has proven its capabilities across high-end commercials, films, documentaries, one-day shoots, equipment rentals, and logistical support. Based in Shanghai, Shenzhen Camera Assistant operates throughout major Chinese cities, including Shenzhen.

The Role of a Camera Assistant in Shenzhen

A camera assistant plays a pivotal role in ensuring smooth and efficient video production. In Shenzhen, where shooting locations can be diverse and challenging, the assistant must adeptly manage equipment, communicate with the crew, and maintain technical precision. The assistant is responsible for setting up cameras, adjusting lighting, and collaborating closely with the director of photography to achieve optimal results.

• Setting up camera equipment
• Maintaining accurate focus during shoots
• Coordinating with the crew for seamless transitions

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Comprehensive Services Provided by Shenzhen Camera Assistant

In addition to being a Shenzhen Camera Assistant, our team offers an array of services tailored to meet your production needs. Our bilingual crews, fixers, location scouts, and translators ensure that every step of the process is covered from concept to completion.

• Bilingual Crews: Fluent in Mandarin and English, ensuring clear communication
• Fixers & Location Scouting: Experienced professionals identify ideal shooting locations
• Casting Services: Tailored casting for commercials and films to enhance authenticity
• Logistics Support: Transporting equipment, managing schedules, and overseeing budgets

Diverse Production Capabilities in Shenzhen

Our Shenzhen Camera Assistant team is equipped to handle a wide range of production needs. From high-end commercials to documentaries, our services are designed to elevate your project.

• Post-Production: English and Mandarin editing, animation, motion graphics, video localization
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes photography
• Equipment Rental & Aerial Filming: Top brands like Canon, Sony, Arri, licensed drone pilots for dynamic aerial shots

Our Team in Shenzhen

The expertise of our team members is key to the success of every project. Each member brings unique skills and experiences to ensure high-quality production.

• Matt Clarke: A UK film graduate with BBC experience, Matt has spent 16 years in China handling diverse production roles
• Clark Wang: Since 2006, Clark has built an extensive network and leveraged his language skills to support projects for major global brands
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, Yann is fluent in multiple languages and excels as a news fixer.

Shenzhen Lighting and Cinematography Specialist

Shenzhen Lighting and Cinematography Specialist, Shoot in China, established in 2012, offers high-quality services for international clients. With a 15-year partnership between Clark Wang and Matt Clarke, our boutique production house combines decades of video production expertise to deliver exceptional results. Based in Shanghai, we have completed over 1,600 projects ranging from commercials and films to documentaries. This blog explores how Shenzhen Lighting and Cinematography Specialist enhances your visual narrative with top-tier services.

The Role of Lighting in Cinematic Success

Lighting is the unsung hero that transforms scenes into cinematic masterpieces. In Shenzhen, where natural light can vary widely throughout the day, our specialists ensure consistent and striking visuals. They manipulate light to highlight textures, enhance mood, and create depth in every shot. The benefits of expert lighting are manifold:

• Enhances visual storytelling
• Balances colors across different environments
• Creates a cohesive look throughout the production
• Boosts the emotional impact of scenes

Cinematography Techniques in Shenzhen

Cinematographers in Shenzhen are known for their innovative use of techniques that blend local culture with modern aesthetics. Whether capturing the bustling streets or serene landscapes, our team uses:

• High-definition cameras
• Dynamic angles
• Color grading to reflect the city’s vibrancy

These techniques create a unique visual language that resonates with audiences.

Beyond Shenzhen: Expanding Horizons in Chinese Cinematography

Our services extend beyond Shenzhen, reaching major hubs such as Shanghai and Beijing. With an extensive network across China, we can seamlessly adapt to the specificities of each location:

• Shanghai: Known for its modern architecture and bustling city life
• Beijing: Rich in history with vibrant cultural scenes
• Chengdu: A blend of traditional charm and cutting-edge trends
• Hong Kong: The fusion of Eastern and Western cultures

This geographical diversity ensures our clients benefit from a wide range of shooting locations.

Comprehensive Services for Every Production Need

In addition to lighting and cinematography, Shenzhen Lighting and Cinematography Specialist provides a variety of related services:

• Post Production: English and Mandarin editing, animation, motion graphics, and video localization.
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

These services ensure a seamless production process from concept to screening.

The Expert Team Behind Shenzhen’s Visual Magic

Our team comprises talented professionals who bring diverse expertise:

• Matt Clarke: A UK film graduate with BBC experience, handling diverse production roles for 16 years in China.
• Clark Wang: Since 2006, has built an extensive network and supported projects for major global brands.
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, fluent in multiple languages, and excels as a news fixer.

This blend of skills ensures that every project receives the attention it deserves.

Shenzhen Freelance Corporate Videographer

Shenzhen Freelance Corporate Videographer, a versatile professional dedicated to capturing the essence of your brand through high-quality video production. Based in Shenzhen, our videographers specialize in creating compelling corporate videos that resonate with audiences and elevate business presence. Whether you’re located in Shenzhen or other Chinese cities like Shanghai or Beijing, we offer seamless service tailored to your needs.

Why Choose a Shenzhen Freelance Corporate Videographer?

Incorporating decades of video production expertise, our videographers have mastered the art of storytelling. With over 1,600 projects under their belt, they bring a blend of creativity and professionalism to every shoot. Our team, established in 2012 by Clark Wang and Matt Clarke, ensures that your brand’s visual narrative is both impactful and memorable.

• Experience: Over 16 years combined experience in corporate video production.
• Bilingual Talent: Our videographers are fluent in Mandarin and English, ensuring seamless communication with international clients.
• Diverse Projects: From high-end commercials to documentaries, our versatility shines through.

Shenzhen Videography Services

Our Shenzhen videographers offer a range of services designed to meet your corporate video needs. Whether you require an engaging explainer video or a detailed company overview, we have the tools and expertise to bring your vision to life.

• Creative Concept: Developing unique ideas that align with your brand identity.
• Filming: Capturing high-quality footage on location.
• Editing: Crafting a seamless narrative through precision editing.
• Post-Production: Including animation, motion graphics, and localization for global audiences.

Additional Corporate Video Services in Shenzhen

Beyond videography, we provide comprehensive support to enhance your corporate video projects. From pre-production planning to final touches, our team ensures every detail is polished to perfection.

• Photography: High-quality images for corporate profiles and marketing materials.
• Equipment Rental: Access to top brands like Canon, Sony, and Arri.
• Aerial Filming: Stunning aerial shots with licensed drone pilots.

Our Expert Team in Shenzhen

Our team comprises seasoned professionals who bring their unique strengths to each project. With a blend of creativity, language skills, and technical expertise, our videographers are well-equipped to meet your corporate video needs.

• Matt Clarke: A UK film graduate with extensive BBC experience, Matt has handled diverse production roles for 16 years in China.
• Clark Wang: With over 15 years of experience, Clark has built an extensive network and supports projects for major global brands.
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, Yann excels as a news fixer and storyteller.

Shenzhen Event Camera Operator: Capturing Your Special Day

Shenzhen Event Camera Operator is the go-to service for seamless, high-quality video production at events. Whether it’s a wedding, corporate gala, or product launch in Shenzhen, our team ensures every moment is captured with precision and artistry. Since 2012, Shoot in China has combined decades of expertise to deliver exceptional visuals tailored for international audiences.

Established by Clark Wang and Matt Clarke, a partnership that spans over 15 years, our boutique production house in Shanghai brings unique skills to each project. Our event camera operators are bilingual, adaptable, and equipped with top-of-the-line gear from renowned brands like Canon, Sony, and Arri.

Why Choose Shenzhen Event Camera Operator?

• Bilingual Crews: Our teams speak fluent Mandarin and English, making them perfect for diverse audiences.
• High-Quality Equipment: From Canon to Sony, our operators use premium cameras that ensure stunning visuals.
• Adaptable Shooting Styles: Whether it’s a close-up of details or wide-angle shots, we capture the essence of your event.

The Role of Shenzhen Event Camera Operator at Your Event

A Shenzhen Event Camera Operator is responsible for capturing all the key moments with precision and creativity. They work closely with our directors to ensure that every shot complements the event’s theme.

Key Responsibilities:

• Mastering lighting conditions
• Capturing dynamic angles and shots
• Interacting with guests for natural moments
• Collaborating with audio, makeup, and set design teams.

Additional Services to Enhance Your Event Video Production

In addition to event camera operators, Shenzhen Event Camera Operator offers a suite of related services that can elevate your video production:

• Post-Production Editing: Our bilingual team ensures seamless editing in both English and Mandarin.
• Motion Graphics & Animations: Enhance the visual narrative with engaging animations tailored to your event.
• Aerial Filming: With licensed drone pilots, capture stunning aerial shots of your venue or backdrop.

Our Team: Bringing Expertise to Your Event

Shenzhen Event Camera Operator is staffed by professionals with years of experience in the film industry. Our lead operators, including Matt Clarke and Clark Wang, have extensive networks and expertise:

• Matt Clarke: With a BBC background, he brings international production knowledge to every project.
• Clark Wang: Since 2006, his language skills and network support projects for global brands.