Guangzhou Freelance Corporate Videographer – Capture Your Business Story

The Guangzhou Freelance Corporate Videographer, a key player in the dynamic business landscape, expertly captures your company’s story with cinematic quality. Established in 2012 from a 15-year partnership between Clark Wang and Matt Clarke, Shoot in China has been delivering high-quality services for international clients based in Shanghai. This blog explores how this versatile videographer brings your corporate videos to life in Guangzhou.

Why Choose a Guangzhou Freelance Corporate Videographer?

• Local Expertise: A Guangzhou Freelance Corporate Videographer understands the city’s nuances, blending local flavors with international trends.
• Bilingual Crews: Shoot in China provides bilingual crews and fixers to bridge cultural gaps.
• Cost-Effective Solutions: Leveraging extensive networks for efficient production without compromising quality.

The Role of a Corporate Videographer in Guangzhou

A Guangzhou Freelance Corporate Videographer is not just a camera operator. They are storytellers who craft narratives through visuals, sound, and motion. This role involves:

• Creative Concept Development: Collaborating with your team to create a compelling storyline.
• Pre-production Planning: Ensuring every shot is well thought out with location scouting and logistics support.
• Filming & Post Production: Utilizing top-of-the-line equipment, such as Canon, Sony, and Arri, for high-quality visuals. The Guangzhou Freelance Corporate Videographer also ensures seamless editing with bilingual teams and motion graphics.

Benefits of Hiring a Guangzhou Freelance Corporate Videographer

Hiring a Guangzhou Freelance Corporate Videographer offers numerous advantages:

• Enhanced Branding: Professional videos elevate your brand’s image.
• Local Insights: They understand the local market, providing culturally relevant content.
• Economical Production: Utilizing networks and expertise to minimize costs.

Additional Services in Guangzhou

In addition to videography, Guangzhou Freelance Corporate Videographers offer a range of services to complement your business needs:

• Post Production: English and Mandarin editing, animation, motion graphics, and video localization.
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

Our Team in Guangzhou

The expertise of our team shines through every project. Our key members include:

• Matt Clarke: A UK film graduate with BBC experience, Matt has spent 16 years in China handling diverse production roles.
• Clark Wang: Since 2006, Clark has built an extensive network and leveraged his language skills to support projects for major global brands.
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, Yann is fluent in multiple languages and excels as a news fixer.

Contact us at Guangzhou Freelance Corporate Videographer, located on the 8th floor of Fude Plaza, 1688 Sichuan Bei Road, Hong Kou District, Shanghai 200080. For more information, email [email protected].

Guangzhou Event Camera Operator

The Guangzhou Event Camera Operator plays a pivotal role in capturing the essence of your event with precision and elegance. Whether it’s a wedding, corporate gala, or product launch, this professional ensures every moment is beautifully preserved through their expert lens. Established in 2012, Shoot in China specializes in delivering high-quality video production services tailored to international clients. Based in Shanghai but operating across major Chinese cities like Beijing and Shenzhen, our team of skilled operators brings years of experience to each event.

Why Choose Guangzhou Event Camera Operator?

Selecting a reliable Guangzhou Event Camera Operator means ensuring your event is professionally documented. Here are some key benefits:

• Bilingual crews: Our teams can communicate effortlessly with both English and Mandarin-speaking guests.
• Familiarity with local venues: Our operators know the best angles for each venue, from Guangzhou’s iconic architecture to scenic backdrops.
• State-of-the-art equipment: We use top brands like Canon, Sony, and Arri to ensure crystal-clear footage.
• Post-production support: Our team offers seamless editing services in both English and Mandarin, ensuring your video is ready for any audience.

The Role of Guangzhou Event Camera Operator

A Guangzhou Event Camera Operator not only captures the action but also enhances it through skilled framing, lighting, and camera movement. They work closely with directors to ensure the visual narrative aligns perfectly with your event’s theme. Whether you need a single operator or a team of four, we can customize the setup to meet your specific needs.

Our Team – Behind Every Perfect Shot

Guangzhou Event Camera Operator is part of our larger production house, Shoot in China. Our dedicated team brings decades of experience to every event:

• Matt Clarke: A UK film graduate with BBC experience, Matt has handled diverse production roles for 16 years.
• Clark Wang: Since 2006, Clark has built an extensive network and supports projects for major global brands using his language skills.
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, Yann excels as a news fixer.

Related Services for Your Event

In addition to our Guangzhou Event Camera Operator, we offer an array of services to enhance your event:

• Post Production: English and Mandarin editing, animation, motion graphics, and video localization.
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Access to top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

Contact Us Today

For more information or to book your Guangzhou Event Camera Operator, reach out to us at our Shanghai office:

Email Us Today

Guangzhou Corporate Video Crew

The Guangzhou Corporate Video Crew, established in 2012 by Shoot in China, brings decades of video production expertise to international clients. This crew, led by the 15-year partnership between Clark Wang and Matt Clarke, offers a range of high-quality services from commercials to documentaries. With offices in Shanghai and a network spanning major Chinese cities like Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong, they are perfectly positioned to deliver top-notch corporate video production.

Why Choose Guangzhou Corporate Video Crew?

The Guangzhou Corporate Video Crew is renowned for its comprehensive service offerings tailored to meet the unique needs of each client. Here’s why you should consider them:

• Bilingual crews and fixers for seamless communication.
• Location scouting and casting services ensuring perfect settings.
• Logistical support, including equipment rental and aerial filming with licensed drone pilots.
• Post-production editing in English and Mandarin, along with motion graphics and video localization.

In addition to their core services, they provide corporate photography and behind-the-scenes shots, enhancing the visual storytelling of your brand. The team’s expertise spans over 1,600 projects, each meticulously crafted to perfection.

Our Team: Expertise in Every Role

The Guangzhou Corporate Video Crew boasts a diverse and talented team:

• Matt Clarke, with 16 years of experience handling various production roles, brings his UK film background to the table.
• Clark Wang, fluent in multiple languages and having built an extensive network since 2006, ensures efficient project execution for major global brands.
• Yann Ma, an award-winning documentary filmmaker with a Master’s in International Journalism, excels as a news fixer and contributes to the crew’s linguistic versatility.

Each team member plays a crucial role in bringing your vision to life with precision and creativity.

Locations & Extensive Network

Based in Guangzhou, the video crew operates efficiently across major hubs such as Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong. This geographical reach ensures that projects can be tailored to specific regional nuances while maintaining a consistent quality of service.

Their office is located on the 8th Floor at Fude Plaza, 1688 Sichuan Bei Road, Hong Kou District, Shanghai 200080. For more information or project inquiries, contact [email protected].

Comprehensive Services for Your Business

The Guangzhou Corporate Video Crew provides a turnkey production experience:

• Creative Concept and Scripting: From initial brainstorming to detailed scriptwriting, they ensure your story is compelling.
• Filming: High-quality footage captured with state-of-the-art equipment by expert cinematographers.
• Editing and Post-Production: Customized editing in English and Mandarin, complemented by motion graphics and localization for maximum impact.
• Photography Services: Corporate, commercial, lifestyle, and behind-the-scenes photography to enhance visual storytelling.

Their additional services like equipment rental and aerial filming make it easier for businesses to capture dynamic shots from unique angles.

Contact Us Today!

Whether you are based in Guangzhou, Shanghai, or any major Chinese city, the Guangzhou Corporate Video Crew is ready to bring your business story to life. Contact us at [email protected] for more details and a consultation tailored to your specific needs.

Introduction to Guangzhou Lighting Videographer

The Guangzhou Lighting Videographer is a key player in the city’s vibrant video production scene. Established in 2012 from a 15-year partnership between Clark Wang and Matt Clarke, Shoot in China combines decades of video production expertise to deliver high-quality services for international clients. Based in Shanghai with an extensive network across major Chinese cities like Guangzhou, our boutique production house has completed over 1,600 projects—from commercials and films to documentaries. This article explores the role of a lighting videographer in Guangzhou and how they can enhance your visual storytelling.

The Role of Lighting Videographers

Lighting is crucial for setting the mood and emphasizing key elements in any video production. A Guangzhou Lighting Videographer not only captures stunning visuals but also ensures that every scene looks polished and professional. They work closely with directors to understand their vision, adjusting lights based on time of day or weather conditions. This expertise is particularly vital when shooting in the dynamic Guangzhou environment.

• Natural Light Utilization: Capturing the best moments with natural light, especially during golden hour.
• Artificial Lighting Techniques: Employing softboxes, umbrellas, and diffusers to achieve a balanced exposure.
• Lens Selection: Choosing the right lens for each scenario to enhance depth of field and clarity.

Key Benefits of Hiring a Guangzhou Lighting Videographer

Working with a Guangzhou Lighting Videographer offers several advantages. Firstly, they are familiar with local conditions and can adapt to different shooting environments. Secondly, their expertise in lighting can bring out the best in your subject, whether it’s product photography or corporate videos. Here are some benefits:

• Creative Vision Alignment: Ensures that the lighting complements the overall aesthetic.
• Economical Efficiency: Saves time and resources by optimizing natural and artificial light usage.
• Local Expertise: Adaptation to weather, daylight, and cultural nuances.

Comprehensive Services for Your Next Project

In addition to lighting videography, Shoot in China offers a range of complementary services that can elevate your production. These include bilingual crews, fixers, location scouting, casting, logistics, and translation. Our turnkey production covers every step—from creative concept and scripting to filming, editing, and screening. Additional services such as post-production, photography, and equipment rental are also available.

• Post Production: English and Mandarin editing, animation, motion graphics, video localization.
• Photography Services: Corporate, commercial, lifestyle, behind-the-scenes.
• Equipment Rental & Aerial Filming: Canon, Sony, Arri, licensed drone pilots for dynamic shots.

Contact Us in Guangzhou

For more information or to discuss your next project with a Guangzhou Lighting Videographer, reach out to our team. We operate in major hubs such as Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong. Our office is located at:

Fude Plaza, 8th Floor
1688 Sichuan Bei Road, Hong Kou District,
Shanghai 200080

Guangzhou Event Video Crew: Capture Every Moment

Guangzhou Event Video Crew offers high-quality video production services, tailored for international clients. Since its establishment in 2012, the team has grown to become a trusted partner, combining decades of expertise with bilingual crews and fixers. This blog post explores their unique offerings and how they can elevate your next event.

The Journey Begins: A Partnership Between Clark Wang and Matt Clarke

Established in 2012 from a 15-year partnership between Clark Wang and Matt Clarke, Shoot in China combines decades of video production expertise to deliver high-quality services for international clients. Based in Shanghai, our boutique production house has completed over 1,600 projects—from high-end commercials and films to documentaries, one-day shoots, equipment rentals, and logistical support.

Comprehensive Production Services

The Guangzhou Event Video Crew provides a wide array of services that cater to every aspect of your event. From location scouting to casting, our bilingual crews ensure seamless coordination with local vendors. Additionally, we offer post-production services such as English and Mandarin editing, animation, motion graphics, and video localization.

• Post Production: English and Mandarin editing, animation, motion graphics, and video localization.
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Access to top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

The Team Behind the Scenes

Our team brings a wealth of experience to every project. Matt Clarke, a UK film graduate with BBC experience, has spent 16 years in China handling diverse production roles. Clark Wang, fluent in multiple languages and an expert in logistics, has built an extensive network for major global brands since 2006.

Yann Ma, an award-winning documentary filmmaker with a Master’s in International Journalism, excels as a news fixer. Her multilingual skills ensure smooth communication during the event filming process.

Capturing Events Across China

The Guangzhou Event Video Crew operates not only in Guangzhou but also extends its reach to other major cities such as Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong. Our extensive network ensures seamless production support wherever your event takes place.

Guangzhou Corporate Event Camera Operator: Capture Memorable Moments for Your Business

The Guangzhou Corporate Event Camera Operator plays a crucial role in documenting your business milestones, be it product launches, annual meetings, or networking events. Established in 2012 by Clark Wang and Matt Clarke, Shoot in China offers high-quality camera services tailored to the unique needs of corporate events. Our bilingual crew ensures seamless communication with both local and international clients, delivering vivid visual narratives that enhance your brand’s presence.

Why Choose Guangzhou Corporate Event Camera Operator?

• Bilingual Team: Fluent in English and Mandarin, our camera operators communicate efficiently with attendees and vendors alike.
• High-Quality Gear: We use top-of-the-line cameras from brands like Canon and Sony to capture every detail.
• Versatile Skills: Our team can adapt to various shooting environments, whether it’s a large auditorium or an intimate meeting space.

How Shoot in China Can Elevate Your Corporate Event

In addition to our core camera operation services, we offer a range of complementary production support:

• Bilingual Crews and Fixers: Facilitators for smooth communication between international teams.
• Location Scouting: We select the best locations to showcase your event’s ambiance.
• Casting and Logistics: Ensuring every detail, from speakers to equipment, is perfectly arranged.

Beyond Camera Operations: Comprehensive Services for Your Event

We understand that a successful corporate event involves more than just the camera. That’s why Shoot in China provides an array of services to enhance your visual experience:

• Post Production: From English and Mandarin editing, animation, motion graphics to video localization.
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes shots that complement the event’s atmosphere.
• Aerial Filming: Dynamic aerial footage captured by licensed drone pilots for an elevated perspective.

The Team Behind Your Event’s Visual Storytelling

Our dedicated team brings a wealth of experience to every project. With over 1,600 completed projects in major cities like Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong, Shoot in China ensures your event is professionally captured.

• Matt Clarke: A UK film graduate with BBC experience, Matt has spent 16 years in China handling diverse production roles.
• Clark Wang: Since 2006, Clark has built an extensive network and leveraged his language skills to support projects for major global brands.
• Yann Ma: An award-winning documentary filmmaker with a Master’s in International Journalism, Yann excels as a news fixer fluent in multiple languages.

Guangzhou Lighting Director of Photography

The Artistry of Guangzhou Lighting Directors of Photography

Guangzhou Lighting Director of Photography, a pivotal role in video production, combines the expertise of lighting and cinematography to create visually stunning imagery. Established in 2012 from a 15-year partnership between Clark Wang and Matt Clarke, Shoot in China is a boutique production house based in Shanghai that specializes in high-quality services for international clients. With over 1,600 projects completed—ranging from commercials to films—their expertise extends beyond the bustling metropolis of Guangzhou, yet they often collaborate with local directors of photography (DOPs) who bring unique regional insights.

In this blog post, we delve into the specific contributions and techniques employed by Guangzhou Lighting Directors of Photography, highlighting their integral role in elevating visual storytelling. From creative concept to final screening, each project benefits from a meticulous attention to detail and local expertise.

The Role of Guangzhou DOPs

Guangzhou Lighting Director of Photography is responsible for not only the technical aspects of lighting but also guiding the visual narrative through their artistic vision. They collaborate closely with directors, cinematographers, and production teams to ensure every scene captures both emotional depth and aesthetic appeal.

• Leverage natural light to enhance scenes.
• Utilize advanced equipment such as Arri and Sony cameras for high-definition imagery.
• Incorporate dynamic color grading to create unique moods.

Cultural Influence on Guangzhou Lighting Techniques

The cultural landscape of Guangzhou deeply influences the way lighting directors craft their visual stories. For example, traditional Chinese architecture and bustling cityscapes provide a rich backdrop for innovative lighting techniques. Local DOPs often draw inspiration from the vibrant contrasts between natural light and artificial illumination.

Key Benefits of Working with Guangzhou Lighting Directors

The collaboration between international producers and local Guangzhou Lighting Directors of Photography offers several advantages:

• In-depth knowledge of regional aesthetics, enhancing authenticity.
• Efficient communication through bilingual crews and fixers.
• Cost-effective production while maintaining high-quality standards.

Comprehensive Services for Your Next Project

Guangzhou Lighting Directors of Photography offer a wide range of services to support your next project:

• Bilingual crews and fixers.
• Location scouting in major cities like Guangzhou, Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong.
• Casting services for diverse roles.
• Post-production with English and Mandarin editing, animation, motion graphics, and video localization.

In addition to filming, they provide photography services such as corporate, commercial, lifestyle, and behind-the-scenes photography. They also offer equipment rental for top brands like Canon, Sony, and Arri, along with licensed drone pilots for dynamic aerial shots.

Introduction to Guangzhou Corporate Film Cameraman

The Guangzhou Corporate Film Cameraman, a key player in the city’s dynamic business landscape, captures the essence of your brand through skilled visual storytelling. Established in 2012 by Clark Wang and Matt Clarke, Shoot in China offers expert corporate film production services tailored for international clients. Our team specializes in high-quality video production, combining decades of experience with modern techniques to bring your vision to life.

With a strong presence in Guangzhou, our experienced cameramen are adept at transforming corporate messages into engaging visual narratives. They masterfully use lighting, angles, and camera movements to enhance the storytelling, making every shot memorable.

The Role of Guangzhou Corporate Film Cameraman

A Guangzhou Corporate Film Cameraman plays a crucial role in setting the tone for your corporate film. Their primary tasks include:

• Selecting optimal camera angles to highlight product or service features.
• Balancing natural and artificial lighting to enhance the visual appeal of scenes.
• Coordinating with directors to ensure cohesive shots that align with the overall narrative.
• Evaluating locations for best light, sound, and backdrop to maximize visual impact.

Their expertise is particularly valuable in Guangzhou, a city known for its vibrant business environment where corporate films are essential tools for communication and branding.

Key Features of Our Corporate Film Production Services

Our services extend beyond the camera to encompass every aspect of your production. Here’s what you can expect:

• Bilingual Crews: Comprised of native Mandarin and English speakers, ensuring smooth communication on set.
• Fixers & Location Scouting: Our fixers scout the best locations in Guangzhou, ensuring each shot is perfectly aligned with your vision.
• Post Production: From English and Mandarin editing to motion graphics, we ensure your film resonates with global audiences.
• Aerial Filming: Using licensed drone pilots for dynamic aerial shots that capture the essence of Guangzhou’s skyline.

Incorporating these features ensures that each shot is not only visually stunning but also strategically designed to connect with your target audience.

The Impact of Guangzhou Corporate Film Cameraman on Your Brand

A Guangzhou Corporate Film Cameraman can significantly elevate the visual appeal and impact of your corporate film. By using the latest camera equipment and innovative techniques, they create a memorable brand experience.

• Captivating Visuals: High-definition shots that engage viewers and make your brand stand out.
• Innovative Techniques: From slow motion to time-lapse, our cameramen employ various techniques to enhance the narrative flow.
• Consistent Tone: Maintaining a consistent visual tone across all shots ensures a cohesive and professional look.

Their expertise enhances your brand’s image, making it more appealing to both local and international audiences in Guangzhou.

Beyond Guangzhou: Our Extensive Network Across China

In addition to our strong presence in Guangzhou, Shoot in China operates seamlessly across other major Chinese cities such as Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong. This extensive network ensures that your film is produced with local expertise no matter the location.

Contact us at our headquarters in Guangzhou, or any of our branches for a personalized corporate film production experience:

Our Headquarters:

Email: [email protected]

Guangzhou Event Video Production Specialist

Guangzhou Event Video Production Specialist Shoot in China, a boutique production house established in 2012 by Clark Wang and Matt Clarke, offers high-quality video production services tailored for international clients. Our team combines decades of expertise to deliver memorable event videos that capture the essence of each moment.

The Expertise Behind Guangzhou Event Video Production Specialist

Guangzhou Event Video Production Specialist includes a diverse and experienced team led by Matt Clarke, a UK film graduate with BBC experience, and Clark Wang, an expert in language and logistics. Their 15-year collaboration has yielded over 1,600 projects across China, ranging from commercials to documentaries.

• Guangzhou Event Video Production Specialist ensures bilingual crews for seamless communication.
• Location scouting is a key feature of Guangzhou Event Video Production Specialist services.
• Casting talent and logistics are meticulously planned by our expert team.

Comprehensive Services for Your Event

In addition to event video production, Shoot in China provides a range of related services:

• Post Production: English and Mandarin editing, motion graphics, and animation.
• Photography: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

Guangzhou Event Video Production Specialist is your one-stop solution to elevate your event with high-quality visuals.

Why Choose Guangzhou Event Video Production Specialist?

Guangzhou Event Video Production Specialist not only captures the essence of your event but also ensures that every detail is attended to. With our comprehensive services, including creative concepting and scripting, filming, editing, and screening, you can rest assured that your event will be captured in its best light.

Locations & Contact Information

Shoot in China operates across major Chinese cities like Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong. Our team is based in Guangzhou and ready to assist you with your event video production needs:

Email: [email protected]

Guangzhou Lighting Equipment Operator

The Role of a Guangzhou Lighting Equipment Operator

The Guangzhou Lighting Equipment Operator, pivotal in the city’s bustling film and photography industry, is responsible for ensuring that each scene or photo captures optimal illumination. With decades of production expertise under their belt, these operators have become indispensable to high-quality visual storytelling. In 2012, Shoot in China was established by Clark Wang and Matt Clarke, offering comprehensive services including lighting equipment operation. Their team has operated across major Chinese cities like Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, and Hong Kong. These operators skillfully manage the balance between natural and artificial light to enhance the mood and tone of each production.

Key Responsibilities

The Guangzhou Lighting Equipment Operator’s role includes setting up, adjusting, and maintaining various lighting devices such as softboxes, reflectors, and LED panels. Their primary tasks are:

• Ensure even distribution of light across the set.
• Adjust color temperature to match ambient light or desired atmosphere.
• Incorporate shadows for depth and dimension in scenes.

The operator must also collaborate closely with the director of photography, camera operators, and makeup artists to achieve a cohesive visual style.

Traits of an Ideal Guangzhou Lighting Equipment Operator

An ideal Guangzhou Lighting Equipment Operator is not only technically proficient but also creative. They must possess strong observational skills, adaptability, and the ability to work well under pressure. These operators often have a background in photography or cinematography, ensuring they can anticipate lighting needs for each scene.

The Role of Technology in Guangzhou Lighting

The use of technology has transformed the field of lighting equipment operation. Operators now leverage advanced software and tools like LED panels, RGB light sources, and smart control systems to enhance their efficiency and creativity. These innovations not only allow for more precise adjustments but also enable dynamic changes during live events or shoots.

Additional Services

The Guangzhou Lighting Equipment Operator is part of a larger team offering comprehensive services. Shoot in China provides bilingual crews, fixers, location scouting, casting, logistics, and translation. Our turnkey production covers every step—from creative concept and scripting to filming, editing, and screening. Additional services include:

• Post Production: English and Mandarin editing, animation, motion graphics, and video localization.
• Photography Services: Corporate, commercial, lifestyle, and behind-the-scenes photography.
• Equipment Rental & Aerial Filming: Access to top brands like Canon, Sony, Arri, and licensed drone pilots for dynamic aerial shots.

The Guangzhou Lighting Equipment Operator plays a crucial role in these services, ensuring that every shot is illuminated to perfection. Whether it’s enhancing the mood of a commercial or creating depth in a documentary, their expertise shines through.

Conclusion

In summary, the Guangzhou Lighting Equipment Operator is essential for achieving high-quality visuals in various production contexts. Their ability to balance light and shadow, coupled with their technical skills, makes them indispensable to any project. With Shoot in China’s support, these operators can seamlessly integrate into your next film or photo shoot.